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Meet Brittney Cappiello

When Physical Therapist Brittney Cappiello founded My Core Floor in 2016, she had a three-month waiting list for new patients. As one of the only pelvic floor physical therapists in the area, women sought her out for their ongoing issues, sometimes telling her they had been suffering for years before finally making an appointment.

Today, Cappiello’s waiting list is even longer, but My Core Floor is helping women all over the world with core strength and pelvic floor rehabilitation. The online exercise and educational platform offers live classes, reading material, and community support for a monthly fee; it currently has over 100 active users. The MCF Facebook group has more than 1,000 followers. And Cappiello gets regular emails and messages from women who are using her program to work through their pelvic floor issues and improve their quality of life.

Entrepreneur Stories

Meet Brittney Cappiello

When Physical Therapist Brittney Cappiello founded My Core Floor in 2016, she had a three-month waiting list for new patients. As one of the only pelvic floor physical therapists in the area, women sought her out for their ongoing issues, sometimes telling her they had been suffering for years before finally making an appointment.

Today, Cappiello’s waiting list is even longer, but My Core Floor is helping women all over the world with core strength and pelvic floor rehabilitation. The online exercise and educational platform offers live classes, reading material, and community support for a monthly fee; it currently has over 100 active users. The MCF Facebook group has more than 1,000 followers. And Cappiello gets regular emails and messages from women who are using her program to work through their pelvic floor issues and improve their quality of life.

“There’s still a level of shame and embarrassment around pelvic health,” Cappiello said. Many women are told symptoms like urinary incontinence, pain, and prolapse are just what happens to women after childbirth or menopause. “When women hear these things, they stop talking to their doctors. The virtual platform gives women access to information they need, and to a good, reliable resource from anywhere.”

When Cappiello entered Lever’s Berkshire Health Technology Challenge in 2019, My Core Floor was in its beta-testing days. She had been marketing it locally and networking with other physical therapists, but with a full-time job and a family, couldn’t focus more energy on growth. 

“When we got into the Lever Challenge, I started learning more about how to grow a business, and we started to make a big push,” she said. 

After winning the Challenge, Cappiello used some of her $25K award to enter the Tribe program with Stu McLaren, which teaches entrepreneurs how to build and develop businesses with a membership and subscription model. Through the broad network she established through participating in a fellowship program with the Gray Institute called the GIFT Program, designed for function- and movement-based physical therapists, she worked with some of these other like-minded practitioners to offer My Core Floor as a take-home resource in their areas. “Many of their clinics didn’t offer pelvic health because they couldn’t find a pelvic floor physical therapist,” she said. “They were excited to be able to offer the platform to their clients.”

Cappiello has cut back on her in-clinic hours as a physical therapist to focus on growing My Core Floor through 2021 (the practice found another pelvic floor specialist to help with demand) and now has majority ownership of the business. She’s testing ways the program can better serve patients and continuing to network with other practices. “One way we are looking to use My Core Floor at my, and possibly other, clinics, is as a discharge strategy so women can continue to make progress and maintain their improvements after 1:1 treatment,” she said. 

She’s also working this year on fundraising through grants and investors, finding other online platforms that could offer the program, and will broaden My Core Floor’s marketing strategy. “Lever has been huge in helping us to connect with other entrepreneurs and helping me to learn how to fundraise and pitch my business. I would not be where I am now had it not been for their help and support,” Cappiello said. 

Find out more at https://www.mycorefloor.com/ or view this video of Cappiello explaining how the pelvic floor works.

“There’s still a level of shame and embarrassment around pelvic health,” Cappiello said. Many women are told symptoms like urinary incontinence, pain, and prolapse are just what happens to women after childbirth or menopause. “When women hear these things, they stop talking to their doctors. The virtual platform gives women access to information they need, and to a good, reliable resource from anywhere.”

When Cappiello entered Lever’s Berkshire Health Technology Challenge in 2019, My Core Floor was in its beta-testing days. She had been marketing it locally and networking with other physical therapists, but with a full-time job and a family, couldn’t focus more energy on growth. 

“When we got into the Lever Challenge, I started learning more about how to grow a business, and we started to make a big push,” she said. 

After winning the Challenge, Cappiello used some of her $25K award to enter the Tribe program with Stu McLaren, which teaches entrepreneurs how to build and develop businesses with a membership and subscription model. Through the broad network she established through participating in a fellowship program with the Gray Institute called the GIFT Program, designed for function- and movement-based physical therapists, she worked with some of these other like-minded practitioners to offer My Core Floor as a take-home resource in their areas. “Many of their clinics didn’t offer pelvic health because they couldn’t find a pelvic floor physical therapist,” she said. “They were excited to be able to offer the platform to their clients.”

Cappiello has cut back on her in-clinic hours as a physical therapist to focus on growing My Core Floor through 2021 (the practice found another pelvic floor specialist to help with demand) and now has majority ownership of the business. She’s testing ways the program can better serve patients and continuing to network with other practices. “One way we are looking to use My Core Floor at my, and possibly other, clinics, is as a discharge strategy so women can continue to make progress and maintain their improvements after 1:1 treatment,” she said. 

She’s also working this year on fundraising through grants and investors, finding other online platforms that could offer the program, and will broaden My Core Floor’s marketing strategy. “Lever has been huge in helping us to connect with other entrepreneurs and helping me to learn how to fundraise and pitch my business. I would not be where I am now had it not been for their help and support,” Cappiello said. 

Find out more at https://www.mycorefloor.com/ or view this video of Cappiello explaining how the pelvic floor works.

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